Sunday, June 15, 2008
Which one are you?
A Publishers Weekly report quoting results from a poll conducted by Random House/Zogby quotes:
- 11: % of people who enjoy reading books digitally
- 13: % of people under 30 open to reading books digitally
- 6: % of people over 65 open to reading books digitally
- 43: % of people who go into a bookstore looking for a specific book
- 77: % of people who make additional purchases when looking for a specific book
- 52: % of people whose book purchases are swayed by cover art
- 49: % of people whose book purchases are swayed by reviews
- 60: % of people whose book purchases are swayed by recommendations from friends or family
- 35: % of people who have been swayed to purchase a book because of a cover quote
- 86: % of people who seek out books by authors they like
- 49: % of people who shop at indies as well as at chains and online
- 9: % of people who usually shop at indies
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