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#thatPRStory

By Reta Lee

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Quick Overview

"A must read for all aspiring PR practitioners and professionals for a valuable insight into the do's and don't's of communicating with the media."

- Alice George, Principal Consultant

MYR29.00

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Details

When I first started this hashtag, I was frustrated at the number of calls and requests coming from various Public Relations practitioners who failed to do their research before initiating conversations.

The relationship between members of the media and PR agents often falls in the grey area; we don't like to be hustled over a product or event press release that we feel isn't as important as chasing the tail-end of a breaking story, yet it's the PR agents' job to represent their clients and get the product story up to reach consumers/ readers.

Often I've shared with friends - I have friends who are in the PR field - that this hashtag was started to educate all and serve as a reminder before pitching a story. And they've told me, my stories have been used as case studies with their junior associates. I hope that's a good thing.

Happy reading and laughing at my expense

- excerpt from author's preface

Additional Information

ISBN No
Weight 180.0000
No of pages 39
Book Format Medium PB
Date Published 2016
Publisher Reta Lee
Condition mint

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