Self publishing has always been around, but now it seems more the norm than the exception, at least with first-time authors. It is easy to self-publish, but how do you sell the books? Major chains are not willing to take your book unless it is a proven seller, and you cannot sell it without a decent retail presence. (And, the death of thetraditional bookshop has been greatly exaggerated.) This is what the Silverfish Self-Publishing hub sets out to do ...